From Local Ad Spaces to Dubai: Raushan Kumar and deWall Ads at Expand North Star 2025
Raushan Kumar and Swami deWall Ads Private Limited represented India at Expand North Star 2025 in Dubai, as part of the Startup India delegation. The company’s official exhibitor profile lists it in Hall 10 at stand H10-C149, confirming its presence at the event.
An Indian startup on a global stage
Expand North Star 2025 took place at Dubai Harbour from 12 to 15 October 2025. Organised by Dubai World Trade Centre and hosted by the Dubai Chamber of Digital Economy, the event brought startups and investors together from around the world. GITEX’s event announcement
The official Startup India announcement names Swami deWall Ads Private Limited among the 19 DPIIT-recognised Indian startups participating under the Startup India delegation. This confirms the company’s place in the delegation. Raushan Kumar’s role as its representative is also reflected in the company’s exhibitor details and public posts about the event.
Raushan Kumar’s participation also carried special significance for Bihar. Among the 25 Indian startups shortlisted for the event, he was the only founder from Bihar to represent the state on this global platform.
What deWall Ads showcased
The official Expand North Star exhibitor listing describes deWall Ads as an AdTech marketplace for outdoor advertising. It connects advertisers with physical spaces—including walls, vehicles, hoardings and shops—and gives property owners a way to list those spaces for advertising.
The profile says the platform offers booking, eco-flex printing and installation, and IoT-based footfall tracking. It also reports 1,80,000+ users, 1,00,000+ ad spaces and coverage across 25+ Indian states. These figures are claims published in the company’s exhibitor profile; they should be understood as company-reported figures, not independently audited results.
The listing places the company in Hall 10, stand H10-C149, and categorises its work across AdTech, media and marketing technology, platform solutions and IoT-related areas.
Why the participation matters
For deWall Ads, exhibiting at an international startup event offered an opportunity to present its approach to outdoor advertising to a global audience. The company’s model focuses on organising local advertising spaces through a technology platform, while allowing property owners to offer eligible spaces to advertisers.
The broader event context is confirmed by its organisers: Expand North Star 2025 was held alongside GITEX Global in Dubai and was designed to bring startups, investors and ecosystem partners together. That setting can create opportunities for discovery and conversation, though participation alone does not establish that a company secured investment, signed partnerships or entered a new market.
A milestone for Swami deWall Ads Private Limited
The official exhibitor record and Startup India announcement establish two key facts: Swami deWall Ads Private Limited exhibited at Expand North Star 2025, and the company was included in the Startup India delegation representing India. Its listing also documents what the company presented and where visitors could find it.
For Raushan Kumar and the deWall Ads team, the Dubai appearance marked a chance to introduce their outdoor advertising marketplace within an international startup gathering—and to share an Indian startup’s work with founders, investors and technology professionals from around the world.
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